Artificial intelligence is transforming jobs at an unprecedented speed. ChatGPT, generative AI, process automation, AI agents: teams that master these tools gain a decisive lead. But with AI training offers multiplying, how do you choose in 2026? This guide compares the essential criteria for identifying the best in-company AI training based on profiles, the AI skills to build and operational objectives.
How to Choose Good AI Training for Your Company
Choosing the right AI programme is not just a matter of comparing course titles. Good AI training has to answer three questions:
- Which profiles in the company are concerned?
- Which use cases do you want to address in practice?
- What level of AI skills does the team already have?
AI training comes in several formats: short awareness training, an operational path over several weeks, self-paced online training, or blended learning combining in-person and remote sessions. For companies, the deciding criterion remains immediate applicability: good AI training must produce concrete results afterwards, not just theoretical knowledge.
Profiles and Prerequisites: Which AI Training for Your Team?
Not all profiles start with the same prerequisites or the same needs. The best AI training in 2026 offers differentiated paths by profile:
Profiles without technical prerequisites: for non-technical teams (sales, HR, marketing, management), the aim is to understand the basics of generative AI and how ChatGPT is used, and to identify the use cases that apply to their job. These short courses, open with no prerequisites at all, build skills quickly on everyday AI tools.
Intermediate profiles: project management and steering: managers and project leads need action-oriented AI training: steering AI projects, automating repetitive tasks, building AI into existing processes. These profiles benefit in particular from prompt engineering and from modules on AI agents.
Technical profiles: for data or IT teams, certifying training in machine learning, deep learning or data science lets them go further. These paths also cover the ethical issues of AI, the fundamentals of generative models and the development of in-house AI projects.
Artificial Intelligence in Business: The AI Skills to Build in 2026
Generative AI has redefined priorities. In 2026, the AI skills most in demand from companies are:
- ChatGPT and LLMs (large language models): using AI to write, analyse and summarise
- Prompt engineering: writing effective instructions to get quality results
- AI agents: understanding and deploying AI agents to automate workflows
- Automation: automating low-value-added tasks with AI tools
- Generative AI: generating content, images, code and reports
- Data science and machine learning: for profiles who want to develop AI projects in-house
The aim is not to train the whole company in data science. It is to help companies identify the most profitable uses for their jobs and assign the right profiles to them.
The Best AI Training for Companies in 2026: How to Identify the Right Criteria
The best artificial intelligence training for companies shares several characteristics. Compare courses on these points before choosing a programme:
Hands-on focus: some courses offer a lot of theory and little practice. The best AI training favours concrete use cases, exercises on real modern tools (ChatGPT, Copilot, Claude, Midjourney and others) and professional role-play from the very first module.
Fit with profiles: not all courses differentiate their paths by profile. A complete course adapted to your company offers distinct modules by level and job, because not all profiles have the same needs.
Quality of trainers: trainers must master AI tools in real professional contexts. Find out how providers recruit and certify their trainers before you commit.
The IA Booster France 2030 programme: the French State supports companies’ AI upskilling through this specific programme. Some AI training is eligible for this funding, particularly for SMEs. Check that the provider you choose is a partner.
Generative AI, ChatGPT and Prompt Engineering: The Essential Training in 2026
Generative artificial intelligence is at the heart of the most sought-after AI training in 2026. ChatGPT and prompt engineering modules appear consistently in the best artificial intelligence training for non-technical people.
A good prompt engineering module goes beyond the basics: building chains of prompts, deploying AI agents to delegate complex tasks, and understanding the ethical issues of generative models (hallucinations, bias, sensitive data, prohibited use cases).
Generative AI is not just ChatGPT. The basics of generative AI apply to dozens of AI tools. The best AI training in 2026 teaches transferable fundamentals, not just a single tool. Uses change fast, so skills must be portable.
Automation, AI Agents and Steering AI Projects: Advanced Training
Process automation is the number one priority for companies taking a serious AI approach. Automating sales follow-ups, monitoring, report generation and lead qualification: the use cases are concrete and measurable.
AI agents are the next step up: systems able to carry out sequences of tasks autonomously. AI training on AI agents should include exercises on real tools and AI projects that can be applied in the weeks following the course.
For project management profiles, steering these AI projects (defining a scope, measuring gains, managing risks) is a skill in its own right. Some AI courses offer steering modules designed for non-technical managers.
In Person or Remote: Choosing the Right Format for In-Company AI Training
In-person remains the most effective format for launching a team dynamic around AI. It encourages healthy competition, exchanges between colleagues and collective practice. For short awareness courses, in-person is often the best choice.
Online training delivered as pure e-learning has lower completion rates, especially on technical subjects. Remote learning works better when it is structured: short modules, regular milestones, access to a mobile app around the clock.
Blended learning combines the two: in-person to launch the momentum, remote to anchor the learning. It is the recommended format for companies looking to change their teams’ practices for the long term. Not every course offers this level of flexibility.
SMEs and AI: All the AI Training Within Reach for Your Company
For SMEs, the main obstacle to AI training remains team availability and cost. Yet the best in-company AI training is now open to organisations of every size, thanks to OPCO funding (the skills operators that manage training funds in France) and the IA Booster France 2030 programme.
SMEs do not need to train all their staff in data science. Identify the two or three high-impact uses, train the key profiles on those concrete use cases, and measure the gains: this is the most effective approach for an SME starting its AI transformation.
Funding Your AI Training: OPCO and the PDC
To fund AI training, several schemes allow coverage within the available budget:
- Skills Development Plan (PDC): the main scheme for employee training, covered through your OPCO
- The OPCO: each of the 11 skills operators sets its own coverage criteria for AI training
- Personal training account (CPF): usable by the employee, at their own initiative, for certifying AI training
- IA Booster France 2030 programme: a public scheme specific to companies’ AI transformation
To be eligible for OPCO funding, the training provider must be Qualiopi-certified. Check this before starting your funding application.
Artificial Intelligence for Companies: Why Choose Marmignon Brothers?
Marmignon Brothers offers in-company AI training through the e-dutainment method, an immersive approach that combines concrete professional scenarios, trainers experienced in job-specific AI uses, and a blended learning format (in-person plus a mobile app).
Our AI training covers every profile: awareness of generative AI and ChatGPT for non-technical teams, prompt engineering and AI agents for intermediate profiles, and steering AI projects for managers. Each path is adapted to your company: sector, AI maturity, operational objectives.
As a Qualiopi-certified organisation, we help companies put together their PDC funding application with their OPCO, depending on the available budget.
Looking for the AI training that fits your company? Request a tailored quote and we will build a custom AI path for your teams.
