Business creation training: from the idea to entrepreneurship.
Do you dream of starting your own business but not know where to begin? Forget the uncertainty. Our business creation course is designed to turn your entrepreneurial project into reality. Whether you are a project founder, changing career, an employee or even an intrapreneur inside a large group, we give you the skills to become an entrepreneur.
Entrepreneurship programmes: two paths for starting or taking over a business.
We designed two formulas so the course fits your ambition. Each path combines e-learning with personalised support from our expert trainers, to make you operational quickly and move your project forward with confidence.
Essential formula (42h)
Ideal for founders who want to structure their business project and build a solid business plan. You will learn to validate your business model, carry out market research and define your commercial strategy.
- 11h with a trainer
- 31h self-paced
- Certification included
- Contact our team to find out which funding options apply to you and what you would pay.
Extended formula (49h)
Perfect for stronger support. Alongside the fundamentals, this programme goes deeper into the financing plan, raising funds, and preparing for the oral assessment.
- 13h with a trainer
- 36h self-paced
- Certification included
- Contact our team to find out which funding options apply to you and what you would pay.
Professional certification
Conduire un projet de création d’entreprise
Registration (RS)
Expiry date
31/01/2028
Awarding bodies
CREACTIFS
What the course covers: the key steps to becoming a business owner.
Our path is a practical guide covering every aspect of starting or taking over a business.
Why does that matter to you?
Because you will not only learn to write a business plan. You will draw on real professional experience and the lessons of an actual entrepreneurial journey. Your trainers teach practice on the ground, not textbook theory. That is the difference between knowing and having done.
Our story: a journey the press has followed.
Our distinctive approach to entrepreneurship and training, born in Berlaimont, has drawn the attention of the largest national and regional media. That recognition speaks to the impact and the originality of what we do.
A course designed for project founders.
Our approach is not just remote training, it is immersion: you work on a real project from the first session, with case studies, practical tools and live workshops.
A complete course:
From the idea to running the business, taking in the legal aspects, we cover every skill needed to launch your activity and become a business owner.
Simplified funding:
You can enrol and pay directly, or have an employer fund it. If you work in France, the course is CPF-eligible (Compte Personnel de Formation) — whether you are an employee, a jobseeker supported by France Travail, or changing career, you can use your entitlements.
A recognised certification:
The RS7004 certification, registered in the Répertoire Spécifique of France Compétences, adds credibility to your project and helps in having your practical experience recognised.
Becoming an entrepreneur: what our business creation course gives you
It is simpler than you think. Here is how to train with us:
Complete and clear
Master every stage of starting or taking over a business: commercial strategy, financial steering and day-to-day management, to make your entrepreneurial project real. You come away with solid qualifications.
Support and flexibility
Learn at your own pace with personalised follow-up from our expert trainers and concrete case studies. This path is designed to fit around your working life, build your entrepreneurial mindset and validate what you learn in practice.
A certification that carries weight
Earn the RS7004 professional certification, a mark of qualification and of your project’s viability. It is a key asset for funding and for your credibility.
Programme of our 42-hour entrepreneurship course
This 42-hour certifying course guides you step by step through starting your business, from the idea to the official launch. You will learn to structure your project, define your strategy, write your business plan and complete the administrative formalities.
Teaching method & access
- Method: A course combining e-learning, practical workshops and live support from a trainer.
Prerequisites: Open to anyone with a business creation project. Command of office tools and comfortable writing required. - Time to access: About 30 days after your enquiry.
Teaching, tools and assessment
- Teaching and tools: An interactive approach with case studies, online modules, videos, guides and exercises.
Assessment: A project portfolio to submit and an oral presentation before a panel (20 minutes of presentation + 10 minutes of questions).
Delivery formats
- Duration: 42 hours (31h e-learning + 11h live support).
- Price: €4,032 incl. VAT. CPF-eligible in France.
- Certification: Included (RS7004).
- Accessibility: Yes. (Contact: contact@marmignonbrothers.com ).
Programme of our 49-hour entrepreneurship course
This 49-hour certifying course supports future entrepreneurs in bringing their business project fully to life.
From the business model to day-to-day management, it guides you step by step in building a solid structure, designing a sustainable strategy and presenting your project effectively.
Teaching method & access
- Method: A blended course combining e-learning, case studies and video support with an expert trainer.
Prerequisites: Open to anyone with a business creation project. Basic command of office tools and comfortable writing. - Time to access: About 30 days after your enquiry.
Teaching, tools and assessment
- Teaching and tools: An interactive approach built on workshops, case studies and digital modules available at any time.
Assessment: Writing a project portfolio and an oral presentation before a professional panel.
Delivery formats
- Duration: 49 hours (36h e-learning + 13h live).
- Price: €4,704 incl. VAT. CPF/OPCO-eligible in France.
- Certification: Included (RS7004).
- Accessibility: Yes. (Contact: contact@marmignonbrothers.com ).
They trained with Marmignon Brothers — here is what they say
Detailed programme
If you are unsure which of the two formulas to choose, contact us for advice before enrolling.
Programme of our 42-hour course
Day 1: Introduction, structuring the project and market research
Module 1: Structuring the project (motivation, skills, roadmap).
Module 2: Market research and competitive analysis.
Day 2: Business model, strategic planning and legal structure
Module 3: Building the business model and strategic planning (Business Model Canvas, 1-3-5 year strategy).
Module 4: Choosing the legal structure (SARL, SAS, micro-enterprise; pros and cons).
Day 3: Building the business plan
Module 5: Writing the business plan (market analysis, marketing strategy, financial forecasts, profitability).
Day 4: Communications strategy and digital marketing
Module 6: Communications strategy (personas, social media, communications plan, calendar).
Day 5: Financing schemes, grants and administrative procedures
Module 7: Financing schemes and start-up support (grants, investors, incubators).
Module 8: Administrative procedures and registration (formalities, filing, documentation).
Day 6: Preparing the presentation, pitch and rehearsal
Module 9: Developing the pitch (storytelling, presentation).
Module 10: Preparing for the final assessment (written report, mock presentation).
Target skills
Check the project’s coherence (skills, ambitions, personal constraints).
Carry out quantitative and qualitative research on the target market.
Build the project’s business model.
Choose the most suitable legal structure.
Assess the project’s financial viability.
Select the communication channels and social networks suited to the personas.
Analyse the financing schemes and start-up support available.
Build a pitch for presenting the project.
Complete the company registration formalities.
Programme of our 49-hour course
Day 1: Introduction, structuring the project and market research
Module 1: Structuring the project (motivation, skills, roadmap).
Module 2: Market research and competitive analysis.
Day 2: Market analysis and building the business model
Module 3: Advanced market analysis (segmentation, niches, SWOT, surveys).
Module 4: Building the business model and strategic planning.
Day 3: Legal structure and building the business plan
Module 5: Choosing the legal structure (comparison of forms, selection criteria).
Module 6: Business plan (description, market analysis, marketing strategy).
Day 4: Business plan continued and communications strategy
Module 7: Financial forecasts, profitability and case study.
Module 8: Communications strategy and digital marketing.
Day 5: Digital marketing and financing schemes
Module 9: Digital marketing in depth (SEO, social, content marketing, KPIs).
Module 10: Financing schemes and support (grants, loans, fundraising).
Day 6: Administrative procedures and running operations
Module 11: Administrative procedures and registration.
Module 12: Operational management and steering (KPIs, HR, planning).
Day 7: Pitch, rehearsal and preparing for the final assessment
Module 13: Pitch and argument (presentation techniques, storytelling).
Module 14: Wrap-up and mock presentation (final revision, report, oral presentation).
Target skills
(the same as the 42-hour course, taken further in certain areas)
Check the coherence of the entrepreneurial project.
Carry out and deepen the market research.
Build a business model and a complete growth strategy.
Choose the appropriate legal structure.
Write and analyse a complete business plan, including the financials.
Build a communications strategy and effective digital marketing.
Identify and secure the support and funding available.
Master the administrative formalities and the first steps of running the business.
Develop a compelling pitch and present the project effectively.
FAQ: answers to your questions about the entrepreneurship course
The course is designed to be completed in two to three months, but it is entirely flexible. You progress at your own pace, around your availability.
Absolutely. Our professional course is aimed at every project founder, including jobseekers (in France, France Travail support can be combined with the CPF) and people changing career who want to start or take over a business. The aim is to make you operational whatever your sector or your starting experience, and to build your entrepreneurial skills.
Yes. The course prepares you for the certification “Conduire un projet de création d’entreprise” (RS7004), registered in the Répertoire Spécifique of France Compétences. It is a professional qualification recognised by the French state, attesting to the skills needed to carry through a business creation or takeover project and to handle the legal and management obligations involved.
No. It is a qualifying course leading to a professional certification (RS7004), recognised for its practical nature and for building the specific skills of starting a business. Degree courses (such as a BTS or a Bachelor’s) belong to a different academic path, although our course can complement them very well.
We go through the main French start-up support schemes (ACRE, regional grants, honour loans and so on) and guide you in identifying those that fit your project and your situation.
Yes. The fundamentals of starting a business (market research, business plan, legal structure, management) are universal. We can guide you on the specifics of the skilled trades, including the formalities with the French Chambre de Métiers et de l’Artisanat.
If you are an employee in France, your company can apply to its OPCO (Opérateur de Compétences) under its training plan. We provide your employer with the documents required, including for in-person delivery. Some industry bodies actively encourage training in entrepreneurship and intrapreneurship.
They trust us
Schools, companies and public bodies train their teams with Marmignon Brothers.
