Marketing & sales training: master the keys to marketing and commercial strategy.
Forget outdated theory. In a sector that never stops moving, our marketing and sales programmes build concrete skills you can apply immediately. Your teams learn to master the fundamentals, draw up a marketing plan and steer commercial performance to win new customers. Designed for marketing and communications professionals, these programmes give you everything you need to be operational and competitive.
Discover the marketing programmes that teach the marketing approach and the marketing plan.
For clarity, we have organised our offer into two complementary streams. Each programme is adapted to you and, for companies with a French entity, can be funded by your OPCO.
This is where you learn to think before acting. The stream dedicated to building a long-term vision.
Marketing fundamentals
To master the marketing mix (4Ps, 7Ps), competitor analysis and positioning.
The strategic marketing plan
To learn how to build a complete marketing plan, from targeting to budget allocation.
Brand strategy
To develop your brand image, your visibility and your customer relationships.
This is where you move to action. This stream is built around results and lead acquisition.
Sales techniques & negotiation
To master the sales cycle, from prospecting to closing.
Operational marketing
To roll out concrete marketing campaigns (promotions, direct marketing).
Customer relationship management (CRM)
To build effective retention strategies and keep your customers for the long term.
Funding arrangements through your OPCO
Fonds d’Assurance Formation (FAF) du Commerce, de l’Industrie et des Services
Fonds interprofessionnel de formation des professionnels libéraux
Culture, médias, loisirs, sports
Entreprise à forte intensité de main d'œuvre
Transports, voyages, distributions
Interindustriel
OPCO construction
Agriculture, pêche, agroalimentaire
Entreprises de proximités, artisanats, professions libérales
Services financiers et conseils
Médical
OPCO Commerce
Cohésion sociale
Secteur agricole
The Marmignon brothers’ story: from film production to bespoke training.
Marmignon Brothers is above all the story of Corentin and Clotaire — an entrepreneurial adventure born in 2017 in Berlaimont, spanning film production, distribution and training.
Our time in Los Angeles left us with a simple conviction: complexity is the enemy of success.
We do not just teach you skills; we give you the power to captivate. Today, whether you are looking for work or already in a role, our organisation has the right course for you.
Your professional project becomes our mission. Simple. Direct. Effective.
Our digital marketing programmes: SEO, e-commerce and online marketing.
Digital marketing is a world of its own. Here are the specialised programmes we offer for targeted needs. (Note: individuals can also enrol directly on many of these.)
Content creation on social media
Learn to design attractive social media content and manage your digital communications.
Search engine optimisation (SEO) & web marketing
Understand how search engines work and why keywords matter for your visibility.
Inbound marketing & content marketing
Put in place a strategy that draws your audiences and prospects in naturally.
Key information
Here is all the administrative information you need to start your programme in the best conditions.
ACCESS TERMS, PREREQUISITES
Open to all. Requires an internet connection and a phone or computer. For some specialised programmes, prior experience in the field is a plus.
LEAD TIME
~ 30 days
from your enquiry.
DURATION
From 14 hours
Duration varies with the marketing programme chosen.
PRICING POLICY
From €650
Contact us for a bespoke quote.
CONTACT FOR ENQUIRIES
Mr Marmignon
contact@marmignonbrothers.com
DISABILITY ACCESS
Please contact Clotaire Marmignon for guidance: contact@marmignonbrothers.com
The e-dutainment app: the innovation of streaming platforms, applied to English.
What if learning English became a pleasure? With our e-dutainment app, it now is. Among the major innovations in our approach, we secured rights from the biggest studios. Through teaching videos drawn from films and series, we turn a chore into entertainment. More than 50,000 users since 2017.
They trust us
They trained with Marmignon Brothers — here is what they say
FAQ: marketing roles, the marketing mix and our programmes.
We see marketing and sales as two sides of the same coin. Our programmes insist on aligning marketing strategy with the sales team’s objectives, for a coherent marketing approach.
Yes. Our marketing fundamentals programme is designed specifically for people starting out or wanting to confirm what they already know. We offer a progressive path to acquire the knowledge and skills needed to master modern marketing tools.
Our strategic marketing programmes address exactly this. We teach you how to integrate digital channels (web, social media, e-commerce) into your overall communications plan for an omnichannel approach.
Yes. Most of our marketing programmes can be followed remotely (e-learning), in a blended format, or in person, to fit your teams’ constraints.