Digital Marketing Training: earn your digital marketing certification. (certifying programme)
Forget how complicated digital sounds. With our programme, you will finally master digital marketing. We built a certifying digital marketing course to help you build real skills: this path gives you the keys to define an overall marketing strategy and to perform through digital marketing, with command of all its tools and levers.
Our digital marketing programme: modules leading to your certification.
Building an effective marketing strategy means mastering the right levers. That is why our programme concentrates on what matters most: social media. We offer two formulas leading to your digital marketing certificate.
Essential formula (28h)
Ideal for learning the basics of digital marketing and building your social media strategy. You will learn to create engaging content and manage your professional accounts.
- 7h with a trainer
- 21h self-paced
- Certification included
- Contact our team to find out which funding options apply to you and what you would pay.
Advanced formula (38h)
Perfect for going further. Alongside the digital marketing fundamentals, this programme goes deeper into online advertising, growth strategies and marketing automation.
- 9h with a trainer
- 28h self-paced
- Certification included
- Contact our team to find out which funding options apply to you and what you would pay.
How is the programme funded?
Funding options
If you work in France, your Compte Personnel de Formation (CPF) can cover all or part of the cost — this certifying programme is fully eligible. Companies can fund it through their training budget, and individuals elsewhere can enrol and pay directly.
Straightforward support
Our advisers guide you through the process. Enrolment is confirmed in a few minutes so you can start quickly.
Validate your skills
Earn an official certification, registered with France Compétences, proving your command of artificial intelligence at the end of the programme.
What the programme covers: from marketing strategy to content creation.
This programme is a complete guide to mastering your social media communications. Here is an overview of the modules covered.
A recognised professional certification, with funding options for companies and individuals.
Validate your skills with the certification “Communiquer sur les réseaux sociaux pour promouvoir sa TPE” (RS7200), registered in the Répertoire Spécifique of France Compétences. This official recognition is proof of your command of digital communications strategy and a genuine asset for your career.
Fund your training simply
We help you find the best funding route: your company’s training budget, or — if you work in France — your Compte Personnel de Formation (CPF) or your employer’s OPCO.
Our training organisation: a story the press has followed.
Based in Berlaimont in the Hauts-de-France region, our distinctive approach to entrepreneurial training has been welcomed by the main national and regional media, which speaks to the relevance of what we do.
Programme of our 28-hour course: communicating on social media to promote a small business
This 28-hour course helps entrepreneurs build an effective professional presence on Instagram, learning to create engaging content, build a community and run advertising campaigns suited to their business.
Modules of our 28-hour course
- Module 1: Setting up and optimising the account
- Module 2: Editorial strategy and content creation
- Module 3: Growing the community and visibility
- Module 4: Advertising and partnerships
- Module 5: Final project and presentation
Teaching approach & access
- Method: A course alternating e-learning and practical workshops. Interactive classes, case studies and mock presentations with personalised feedback.
- Prerequisites: A course alternating e-learning and practical workshops. Interactive classes, case studies and mock presentations with personalised feedback.
- Time to access: About 30 days after your enquiry.
Teaching approach & access
- Duration: 28 hours (21h e-learning + 7h support).
- Price: €2,352 incl. VAT. CPF-eligible in France.
- Certification: Included (RS7200).
- Accessibility: Yes. (Contact: contact@marmignonbrothers.com ).
Programme of our 38-hour course: communicating on social media to promote a small business
This 38-hour course lets small business owners build an effective digital communications strategy on Instagram, mastering content creation, community management and online advertising to showcase their brand and products.
Modules of our 38-hour course
- Modules 1-5: Covers the entire 28-hour programme, with the modules taken further through practice, case studies, one-to-one coaching and a final project with a mock presentation.
Teaching approach & access
- Method: Online and live classes combining theory and practice. Collaborative workshops, real case studies and one-to-one coaching.
- Prerequisites: For directors and founders of small businesses wanting to take their digital strategy further. Good command of digital tools recommended.
- Time to access: About 30 days after your enquiry.
Teaching approach & access
- Duration: 38 hours (29h e-learning + 9h live).
- Price: €3,192 incl. VAT. CPF/OPCO-eligible in France.
- Certification: Included (RS7200).
- Accessibility: Yes. (Contact: contact@marmignonbrothers.com ).
Detailed programme
If you are unsure which of the two formulas to choose, contact us for advice before enrolling.
Programme of our 28-hour course
Day 1: Introduction to Instagram and creating the business account
- Discovering Instagram for small businesses
- Overview of Instagram’s main features.
- Creating and configuring a business account.
- Linking the Instagram account to Facebook for simpler management.
- Understanding the Instagram algorithm
- How the algorithm works and how it affects the visibility of posts.
- Optimisation techniques to maximise engagement on posts.
Day 2: Building the editorial strategy and creating content
- Building an effective editorial strategy
- Defining the company’s strategic objectives on Instagram.
- Competitor benchmarking and building persona profiles to understand the target audience.
- Practical workshop: building an editorial calendar.
- Creating visual and written content that lands
- Introduction to visual creation tools (e.g. Canva).
- Writing sharp posts and choosing hashtags strategically.
- Practical workshop: creating visuals and posts suited to your business.
Day 3: Growing your community and tracking performance
- Strategies for growing your community
- Techniques for increasing followers and engaging your audience.
- Using scheduling tools to automate posting.
- Tracking performance with Instagram Insights
- Analysing key performance indicators (KPIs) to assess how well actions are working.
- Adjusting the strategy based on feedback and the data collected.
Day 4: Instagram advertising and preparing for the assessment
- Introduction to advertising on Instagram
- Creating and managing sponsored campaigns.
- Practical workshop: launching an ad campaign with Facebook Manager.
- Preparing for the final assessment
- Finalising the professional portfolio with the Instagram strategy developed during the course.
- Mock oral assessments with personalised feedback.
- Final assessment: mock oral presentation
- A 20-minute presentation of the Instagram strategy
- 10 minutes of questions with the trainer and the other participants, to assess understanding and practical application of the concepts.
Target skills
Define a communications strategy suited to a small business and its commercial objectives.
Identify the relevant social platforms for the business and its target audience.
Create and structure an optimised business page.
Build a coherent, effective editorial strategy.
Run and manage the online presence through regular, engaging posts.
Build online reputation and run targeted advertising.
Programme of our 38-hour course
Day 1: Discovering and setting up Instagram
- Creating and configuring a professional Instagram account
- Create a profile optimised for a small business.
- Understand Instagram’s interface and key features.
- Introduction to the Instagram algorithm
- Strategies for maximising the reach of posts and stories.
- In-depth practical workshop
- Advanced profile customisation (highlights, external links).
- Setting up Instagram Business features (Insights, Shopping)
Day 2: Building an editorial strategy
- Defining the objectives of the editorial strategy
- Analyse competitors and build a persona profile.
- Creating visual content
- Tools for creating engaging visuals.
- Practical workshop: creating stories and posts.
- Refining content and storytelling
- Techniques for holding your audience (interactive formats: quizzes, polls,
Day 3: Growing visibility and community
- Strategies for increasing visibility
- How to use hashtags, collaborations and influencers.
- Scheduling tools for planning posts.
- Performance tracking
- Use analytics tools to monitor follower growth.
- In-depth analysis and case studies
- Case study on successful visibility strategies.
- Debrief and discussion of participants’ own experience.
Day 4: Instagram advertising and partnerships
- Create adverts on Instagram.
- Use Facebook Manager to launch ad campaigns.
- Practical workshop: create and launch a sponsored post campaign.
- Working with influencers.
- Identify the right influencers and set up a collaboration.
- Campaign optimisation and crisis management.
- Analyse and adjust your ad campaigns based on performance.
- Anticipate and handle negative buzz and criticism.
Day 5: Final project and assessment
- Finalising the professional project portfolio
- Final adjustments before submitting the portfolio, two weeks before the assessment.
- Preparing the oral presentation
- Mock presentation before a panel, with questions.
- Feedback and advice for sharpening the presentation.
- One-to-one coaching
- Coaching session to refine the presentations and answer specific questions.
Target skills
Define a communications strategy suited to a small business and its commercial objectives.
Identify the relevant social platforms for the business and its target audience.
Create and structure an optimised business page.
Build a coherent, effective editorial strategy.
Run and manage the online presence through regular, engaging posts.
Build online reputation and run targeted advertising.
They trust us
Schools, companies and public bodies train their teams with Marmignon Brothers.
FAQ: frequent questions about our digital marketing programme.
For anyone wanting to master their digital communications. More specifically, it is aimed at:
- Entrepreneurs and small business owners.
- Freelancers and project founders.
- Marketing professionals wanting to build their skills, move into digital, or gain the expertise to become a digital marketing manager. The programme is designed to develop your digital marketing skills.
- People changing career into digital.
You will learn to build a complete digital strategy centred on social media. In short, you will be able to:
- Create and manage business pages.
- Build an editorial strategy and create engaging content (posts, visuals).
- Understand the basics of online advertising on these platforms.
- Analyse your results to sharpen your digital communications.
- 28h formula: covers marketing fundamentals on Facebook, Instagram, LinkedIn and TikTok (creating accounts, editorial strategy, introduction to advertising).
- 38h formula: takes all of that further with more practical workshops, storytelling, interactive formats, growth strategies and one-to-one coaching.
It is a flexible online (e-learning) programme delivered through a dedicated platform, combining self-paced modules with interactive sessions led by a trainer. In-person delivery is possible under certain conditions.
You will learn to use, professionally:
- The platforms: Facebook, Instagram, LinkedIn and TikTok.
- Creation tools: Canva for visuals.
- Advertising tools: Meta Business Suite (Facebook/Instagram).
- Analytics tools: the Insights of each platform.
You can enrol and pay directly. If you work in France, this certifying programme is eligible for CPF funding, subject to the conditions and mandatory personal contribution in force and the process is simple:
Create your account on
moncompteformation.gouv.fr.Our advisers guide you through setting up the funding. Enrolment takes under 15 minutes. Note: a flat-rate contribution remains payable by the learner, in line with the statutory amounts and caps in force, except in exempt cases.
If you fund the programme through the French CPF, yes — certification is compulsory. It is a legal condition and its cost is included. If you fund it yourself, it becomes optional.
This programme focuses specifically on social media strategy and management, and on how those actions affect your website and your visibility. The deeper technical aspects of SEO, retention emailing and customer relationships, advanced marketing automation and Google Ads (SEA) are covered in our other digital marketing programmes. Get in touch and we will build a complete continuing-education path with you.
Yes. You earn the professional certification “Communiquer sur les réseaux sociaux pour promouvoir sa TPE” (RS7200), registered in the Répertoire Spécifique of France Compétences. This digital marketing certificate is recognised by the French state and by employers.